Melanie Smith is the Chief Marketing Officer at Evoke Projects, bringing more than 20 years’ experience across both B2B and B2C sectors. She leads Evoke’s marketing, brand and growth strategy, overseeing market positioning, thought leadership, partnerships, research and client engagement.
Melanie is passionate about building brands that genuinely connect with people. Her work focuses on translating complex ideas into clear, compelling stories that resonate with clients, partners and the healthcare, veterinary and wellbeing sectors Evoke serves. She plays a key role in shaping how Evoke communicates its vision for better-designed healthcare and wellbeing environments and the role thoughtful design and build can play in supporting better outcomes for practitioners and communities.
Known for her collaborative and grounded approach, Melanie believes marketing should be purpose-driven — helping organisations create meaningful impact while building authentic connections with the communities they serve.